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What About Green Marketing?

Green marketing is full of complexities and potential pitfalls.

Integration. It’s especially important to understand how to integrate all areas of your company when taking on green initiatives, not only in sales and marketing, but in operations, purchasing, finance, even maintenance. 

Target Mindsets. Understanding consumer mindsets about green can be tricky because their actions don’t always match their words and their knowledge seldom matches their beliefs.

Expertise. There is danger of a green backlash and companies must be vigilant and disciplined in their actions and communications, especially in our digital world. Whether your company is considering a green initiative as part of a larger marketing effort or it is focused on being a green business, it’s important to have a knowledgeable guide.  

 

Patton Brand Strategy Services 

We have the capabilities to partner with our clients as needed. Some request complete brand planning and implementation, while others require an “extra brain” for a specialized project. Our services include:

Brand Audit
What’s the current state of your brand? Where are you in the marketplace compared to your competitors? What are your strengths and weaknesses and how do they compare to your competitors? Do your employees “get” the brand? If not, you are missing opportunities.

Mission and Vision Development
Where are you right now? Where are you going? How will you get there? These are not just philosophical questions. They are navigational beacons that will keep your company focused and on track with your goals. They will help you avoid costly mistakes. 

Targeting and Segmentation
Who are your customers? Why? How have they changed over time? What makes your brand relevant to them? How do they want to engage with your brand? Why? 

Competitive Analysis
Direct competitors, up and comers, other potential competitive threats.

Positioning
What are you really promising? Why? Why does it matter?

Communications Strategy
Companies have multiple key audiences including employees, investors and board of directors, communities, media, vendors and customers. How do you engage each audience and make sure they understand your brand. 

Media Strategy
There’s a lot of chatter about new media, social media, etc. Patton Brand Strategy can provide guidance to select the appropriate media strategies and tactics, from a street event to complex loyalty program.

Customer Experience Audit and Strategy
What do your customers really want from you? It's not always the obvious. Are you providing it? Are you missing opportunities to create stronger loyalty?

Sales and Operational Integration and Strategy
Branding is about providing clarity and focus throughout your organization. We are uniquely qualified to help you integrate your brand strategy across all departments.

Workshops
   Brand Assessment
   Brand Integration
   Brainstorming