Mamie Patton, President & CWW
(Chief of Why & What If?)
Innovator. Integrator. Implementer.

Mamie Patton has an extensive track record of innovation and winning results. She began her career on the creative side of advertising as an art director, but appreciation of the importance of marketing strategy led to a promotion to marketing management with VF Corporation, the largest publicly held apparel company in America.

Mamie has worked on the client side for Fortune 500 companies as well as the agency side, delivering measurable success for clients from start-ups to Lowe’s Corporation (Fortune 50). She has received both creative and marketing awards and has been recruited to conduct workshops on branding processes and direct marketing.

"I’ve experienced first hand how a focused brand strategy that’s well executed can literally make the difference between solid growth and mediocre business results. Great brands begin with a clear vision and mission that all stakeholders can rally to. It sounds simple, but it takes discipline and extensive soul searching to do it well."

A former equestrian competitor and jockey, Mamie channels her competitive instincts to create and implement winning strategies for her clients. Her broad and deep experience enables her to manage all phases of marketing campaigns, from research to planning to execution and measurement.